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Mr.Wheeler's Fine Wine Plan

A convenient, affordable way to create a cellar of wine for future enjoyment

You don’t have to be an expert to know what you like, but when it comes to buying fine wine it definitely helps to have the advice of an experienced professional – which is where Mr.Wheeler's Fine Wine Plan comes in.

Let Mr.Wheeler’s fine wine experts help you to choose an enviable selection of delicious vintages, either to lay down for personal enjoyment in years to come, or to be re-sold once they reach maturity.

The Fine Wine Plan is the easy and affordable way to start your fine wine collection. Simply choose your monthly subscription amount, decide whether you wish to buy for investment or drinking (or both), and advise us of your preferences in terms of style, region, and per-bottle price bracket. As your account accrues funds, we'll build your personal cellar to enjoy yourself or to sell once your wines reach their evolutionary peak.

Member Benefits
  • Personal service from a dedicated fine wine professional
  • Free case of wine if you sign up for £100+ per month*
  • No joining or management fees
  • Cellar tailored to suit your tastes and objectives
  • Approve all buying choices yourself, or leave it to us
  • Optimum condition cellarage at preferential rates
  • Priority access to fine wine
  • Drink wines at their peak, or sell them on
  • Flexibility to make additional payments
  • Insurance cover for your cellar
  • *See T&C's for further details
Why choose Mr.Wheeler's Fine Wine Plan?

Mr.Wheeler has been operating cellar-building schemes for over 30 years, providing wine clubs and services for many top-tier companies and institutions including the Financial Times, Coutts and the Royal Opera House. Our professionalism and expertise in caring for private wine collections has led thousands of clients to our cellars at Vinothèque in central England. Mr.Wheeler will manage your wine collection from beginning to end.

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*Terms and Conditions
Membership:The minimum membership term is 12 months, with a minimum monthly subscription of £50.
Purchases: For any purchases where total value exceeds the credit the member has accrued in their account, the balance will be as per their account terms.
Withdrawal of Wines from Your Reserves: Separate charges apply to dispatches from customer reserves. Delivery is subject to individual quotation.
Joining Incentive: Mr.Wheeler may offer from time to time a joining incentive. These offers are exclusive to new members and may be subject to a minimum membership term. Whenever possible these incentives will be personally tailored specifically to the individual member's buying criteria or taste.

Why create a cellar of fine wine?

While there is much pleasure to be had from drinking some wines in their youth, many of the world's greatest wine regions produce a style whose enjoyment is aided by the complexity and softening that comes with age, whether it be a Pauillac from Bordeaux or a Vosne-Romanée from Burgandy. All too often choice is limited when one looks to buy fully mature wines for immediate consumption, and the increase in price may well elevate them beyond a budget. 

By buying young wine to cellar, the whole wine world is open to you and with our careful guidance on likely maturity, you are able to plan your future drinking with ease.

Portfolio Tracker

Completely free to our storage customers, portfolio trackers places Mr Wheeler firmly at the cutting edge of the UK Fine Wine Trade.

Offering drinking dates, purchase history, market valuations, extensive producer profiles and the facility to withdraw cases for home delivery; our Portfolio Tracker is one of the greatest advances in consumer led Fine Wine resource to have been developed in years.  

Fresh, intuitive and engaging representations of your wine holdings are now just a mouse-click away, allowing 24/7 access to your reserves whenever you wish and wherever in the world you are.

With Portfolio Tracker you can even ‘add’ multiple cellars to your Portfolio to centralise your holdings in one place, benefiting from the data that our systems provide – from the bottles stored in your home cellar or a coming-of-age purchase, through to those cases which may currently rest in a bonded warehouse elsewhere – Portfolio Tracker is able to correctly identify and log your holdings whilst populating the data for each wine.

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Access to the World's Finest Wines

Mr.Wheeler offers wines from around the globe both for drinking now and for cellaring, though it is the latter that has become our speciality.

We are in the priviledged position of enjoying strong, long-term relationships with key producers from around the world and have a tremendous rapport with the people behind the leading Classed Growth Châteaux and the top Burgundy domaines. Such relationships are priceless.

Sourcing the very best wines in their youth; from regions including Bordeaux, Burgundy, the Rhone Valley, Spain and Italy from the Old world; and from New Zealand, Australia, South Africa and South America in the New World; will ensure your growing collection includes the best the wine world has to offer.

Securing wines that our in high demand and have limited availability often requires they be bought en primeur (prior to release from the producer). En primeur prices are, in general, significantly lower than future prices.

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